Joseph Maria Auchentaller first contact with the Jugendstil movement was with the Secession in Monaco of Bavaria between 1892 and 1896, he collaborated with the famous magazine Jugend and complements the artistic maturity that will see him lead in the nascent movement in Vienna, which had been a member since its foundation.
The dedication to graphic art continues as far as he collaborated withl Ver Sacrum in Vienna, for whom he wrote some covers and a large number of illustrations inspired mainly floral, with a style heavily influenced by Japonisme. Other works denoted also the heavy influences of artists such as Gustav Klimt:

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In 1901 he moved to Grado, at that time a famous touristic resort of the Adriatic Coast. There, collaborating with architect On Julius Mayreder, Auchentaller fully decorated the Building of ‘Pension Fortino’. Also in Grado Auchentaller designed one of his most famous posters, "Seebad Grade.Österreichisches Küstenland, dated 1906 and printed in Vienna by A. Berger, an admirable example of Jugendstil atmosphere and charm.

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Attentive to art of the billboard, which took the full force in society for the dissemination of ideas, messages and products, designed and created numerous posters in which speech and language base of Plakatstil marked by a strong stylization and summary graphics.
After 1902 the artist progressively detached from the Viennese melting pot scenario and from the aesthetic of Secession, devoting mainly to the portrait and landscape painting.

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