At 18, Mondadori, having been apprentice Manzoli in typography, which was initially equipped only with old characters worn and an old hand press 50×70, with the loan of a wealthy local character who took a liking to [probably Osvaldo Gnocchi Viani] took over the same printer rebranding in “La Sociale”:
Tipography “La Sociale”: details
1907: Arnoldo Mondadori takes over a small printing and stationery concern in Ostiglia, Italy, called Fratelli Manzoli and renames it La Sociale; the company begins publishing a magazine called Luce!
1911: Mondadori publishes his first two books.
1912: The company is incorporated as La Sociale di A. Mondadori & C. and begins publishing a series of children’s books calledLa Lampada.
1921: Printing activities are consolidated in Verona, and a magazine department is created.
The building is architected using an eclectic neo-reinassance style for the façade:
Tipography “La Sociale”: Façade and main entrance
Mascarons and ornamental inserts such as garlands and stripes are typical decorative elements in Italian Liberty style:
Tipography “La Sociale”: Liberty details