Palazzina Mondadori, former “La Sociale” tipography in Ostiglia, Mantova, Italy

by Mattia Moretti on January 9, 2011

in Italian Liberty

At 18, Mondadori, having been apprentice Manzoli in typography, which was initially equipped only with old characters worn and an old hand press 50×70, with the loan of a wealthy local character who took a liking to [probably Osvaldo Gnocchi Viani] took over the same printer rebranding in “La Sociale”:

Tipography “La Sociale”: details

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Key Dates:
1907: Arnoldo Mondadori takes over a small printing and stationery concern in Ostiglia, Italy, called Fratelli Manzoli and renames it La Sociale; the company begins publishing a magazine called Luce!
1911: Mondadori publishes his first two books.
1912: The company is incorporated as La Sociale di A. Mondadori & C. and begins publishing a series of children’s books calledLa Lampada.
1921: Printing activities are consolidated in Verona, and a magazine department is created.

The building is architected using an eclectic neo-reinassance style for the façade:

Tipography “La Sociale”: Façade and main entrance

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Mascarons and ornamental inserts such as garlands and stripes are typical decorative elements in Italian Liberty style:

Tipography “La Sociale”: Liberty details

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